create a letter template in filemaker pro 14

If a customer always buys red cars, a brochure featuring a photo of a red car will more likely get their attention. If your data includes information such as which model or color of a product a customer previously purchased, you have an idea of what may appeal to him or her in the future.

In preparing your mailing, look at your available data and ask, “What can I offer that this particular customer is likely to want?” Then target your appeal appropriately. Combined with a strong appeal and good design, personalizing your marketing message to reflect an individual’s information in your database can significantly increase response rates. It gives you the ability to customize your appeal to each individual receiving your printed piece. Variable information printing is a highly effective marketing tool. To be effective, however, variable printing involves preparation starting from a project’s earliest stages. Such personalization has proved that it can generate many times the responses of non-variable printed pieces. With modern variable printing, the text and graphics on each sheet of a press run can change to reflect the characteristics of its intended recipient.

Create a letter template in filemaker pro 14